Redesigning a Market Intelligence and Planning Organization

Opportunity

A multi-billion dollar division of a global manufacturer was being spun out of the parent organization and key functions separated. With no future support from the parent and rapidly changing economic conditions, the market intelligence and planning team needed to ensure it would be able to function and provide value going forward.

Solution

Treating the separation as an opportunity to reinvent and reinvigorate, Pepper Foster was engaged to help evolve the team’s strategic approach, elevate its organizational value, redesign its team structure, services, accountabilities, and engagement framework, and secure support for new service levels and vision. 

The Pepper Foster team interviewed key stakeholders individually and facilitated a group workshop to identify, define, and achieve alignment on necessary and desired changes. Impacts, risks, and opportunities from the separation were identified and a new purpose, vision, strategic focus, and operating model defined and aligned upon. 

The proposed new structure, services, vision, and justifications were summarized in a pitch deck and presented to executive leadership for approval and support.

Outcome

The proposed new model was approved for immediate execution, avoiding the more lengthy standard approval process, and the team was restructured and realigned organizationally under new executive leadership. As a result of the changes the team evolved from being a reactive tactical intelligence arm to a proactive strategic organization focused on economic intelligence, data & analytics, and business development enablement.