Defining a Growth Strategy for Zarafa Consulting

Opportunity

An experienced DEI Strategist and Inclusion Coach approached Pepper Foster Consulting seeking support for scaling her firm’s impact. Her expertise is helping impact-oriented, heart-centered, and high-integrity executives who understand the importance of systemizing belonging and inclusion but don't know how to go about achieving it. She recognized the need for expertise in optimizing operations and accelerating growth.

‍Solution

We assembled a specialized team to provide strategic guidance. Our team offered insights across key areas including an Industry Assessment, Business Model Validation, Marketing Optimization, Client Management, Financial Forecasting, and Business Development.

The Industry Assessment included a thorough analysis of macro trends and the competitive landscape. This analysis informed refinement of their value proposition. Business Model Validation involved utilizing a proven framework to validate their model and uncovered areas for growth. 

Marketing Optimization reviewed her current efforts and made recommendations for sharpening her messaging, the platforms she is active on and strategic content development. Client Management delivered a customized solution to track and prioritize leads. Scenario-based modeling for Financial Forecasting provided clarity around key investment areas to propel sustainable growth.

Best practices for Business Development were shared to enable the authentic cultivation of new leads and expanded influence.

‍Outcome

Armed with clarity, she is now positioned for expanded impact and growth in a new target market.