Launching an Innovative New Product

Opportunity

A leading healthcare company was piloting a new product that required tight coordination with teams across the organization. The launch date was approaching and with so many teams involved that had not previously worked together, it was unclear whether the product was ready for launch. Additionally, the new product required new integrations with third-party products, and the teams performing the integrations were operating on tight timelines that left little room for error.

Solution

A cross-functional effort was initiated between product, operations, and support teams to coordinate execution of the product launch. A new integration process was mapped to meet the new requirements and then streamlined by removing duplication and ensuring that work was completed concurrently instead of consecutively. The new framework enabled the teams to coordinate with better visibility and common milestones, and errors were reduced by identifying the right subject matter experts at each stage of the process.

Outcome

The product was successfully launched on time, and the new integration framework was rolled out across the organization, eventually being applied to all new product integrations.