Business Case Development: Positioning a New Product for Success

Opportunity

A CEO of an innovative startup saw an opportunity to develop a unique product in the global conferencing services market and enlisted Pepper Foster’s expertise to develop a pitch deck for investors that quantified the product value on a global scale.

Solution

Pepper Foster validated the market potential by analyzing trends and forecasts in the market, conducted a competitive analysis by evaluating similar products and the client’s competitive advantages, and developed business models and revenue streams based on validated market data. Once the research and analysis were completed, Pepper Foster developed a pitch deck that told the story of the product and opportunity for investors and partners

Outcome

The founder and CEO of the startup is leveraging the pitch deck to secure funding and go to market partners to take the product to market.